Customer Journey Mapping

Learn to create customer journey maps for digital products.

About this Course

Understanding and retaining users starts with mastering every step of their journey with your product. This course delves into the art of customer journey mapping, from uncovering the friction points that hinder buying decisions to analyzing how your product experience makes users feel.

 

This course guides product marketing managers and content marketers looking to create impactful journey maps that improve user experiences and drive retention. 

 

 

SKILLS  YOU WILL LEARN

  • Analyze the consumer buying process and identify critical touchpoints
  • Create comprehensive customer personas using advanced tools like Xtensio
  • Design effective customer journey maps to improve user experiences
  • Pinpoint and address friction points in the customer journey
  • Optimize digital products for sustainable user retention

Watch course Trailer

Course Outline

Customer Journey Mapping
  • Introduction 
  • Consumer buying process 
  • Consumers’ multi-device path to purchase 
  • Building a customer persona and journey mapping with Xtensio 

Meet your Facilitator(s)

Toyin Voldo

Senior Product Manager Jira

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₦3,000
₦5,000
$5
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What is included

40min of self-paced content
4 Lessons
Quiz
Downloadable Resource

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