Customer Journey Mapping
Learn to create customer journey maps for digital products.
- 40m
- Intermediate
About this Course
Understanding and retaining users starts with mastering every step of their journey with your product. This course delves into the art of customer journey mapping, from uncovering the friction points that hinder buying decisions to analyzing how your product experience makes users feel.
This course guides product marketing managers and content marketers looking to create impactful journey maps that improve user experiences and drive retention.Â
SKILLSÂ YOU WILL LEARN
- Analyze the consumer buying process and identify critical touchpoints
- Create comprehensive customer personas using advanced tools like Xtensio
- Design effective customer journey maps to improve user experiences
- Pinpoint and address friction points in the customer journey
- Optimize digital products for sustainable user retention
Watch course Trailer
Course Outline
Customer Journey Mapping
- IntroductionÂ
- Consumer buying processÂ
- Consumers’ multi-device path to purchaseÂ
- Building a customer persona and journey mapping with XtensioÂ
Meet your Facilitator(s)
Toyin Voldo
Senior Product Manager Jira
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₦3,000
₦5,000
$5
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What is included
40min of self-paced content
4 Lessons
Quiz
Downloadable Resource
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