Product Analytics for Product Managers
- 1h 9m
- Intermediate
About this Course
After creating resources for over 6000 product managers over the last three years and seeing many of these scale their careers in startups and scale-ups globally, one of the biggest differentials we have noticed between good and great product managers is that great product managers are good with not just managing products but also working with data.
This course is designed to equip you with the essential skills to leverage product analytics for data-informed decisions.
SKILLS YOU WILL LEARN
- Defining and tracking product metrics using frameworks like AARRR.
- Conducting A/B testing for product feature validation.
- Interpreting user behavior through analytics.
- Leveraging tools like Mixpanel and others for data analysis.
- Applying case study insights to real-world product challenges.
- Creating data-driven strategies for product growth.
Watch course Trailer
Course Outline
- What is product analytics
- Importance of product analyticsÂ
- Spotify as an analytics Case study
- Cross-Functional Product analytics
- Metrics for digital productsÂ
- Defining key Metrics using AARRR FrameworkÂ
- Common key metrics for products
- Netflix as a case study for conversion rateÂ
- Twitter as a case study for churn rateÂ
- A/B TestingÂ
- Popular Analytics Tools
- Best practices for using analytics
Meet your Facilitator(s)
Toyin Voldo
Senior Product Manager Jira
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What is included
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