Measuring and Analyzing Marketing Data

The best product marketers are the ones comfortable working daily with data. Learning to incorporate data into marketing strategies and decisions for digital products helps product teams better position themselves to attract their target users at scale.

This live practical session teaches you how to visualize, measure, analyze and interpret data for marketing purposes.

SKILLS YOU WILL LEARN

• Make data-driven marketing decisions.
• Gather, analyze, and interpret marketing data.
• Create visuals to simplify complex insights.
• Use pivot tables for organizing large datasets.
• Track and analyze key marketing metrics.
• Optimize campaigns to boost ROI.
• Utilize marketing technology (Martech) tools.
• Develop a data-focused approach to strategy.