Product Expansion and Market Entry Strategy

Learn how to expand your product and successfully enter new markets.

About this Course

The goal of building every digital product is to see users adopt it at a scale and see it successfully grow into other markets, but this is easier said than done, like most product teams and founders have found out, expansion is hard but doable once you have an equipped team.

 

This course equips you with the insights and framework you need to drive successful product expansion and enter into new markets.

 

 

SKILLS YOU WILL LEARN

  • Defining and explaining product expansion
  • Evaluating market, customer, product, and geographic expansion
  • Using the Ansoff Matrix to build expansion strategies
  • Assessing organizational readiness for expansion
  • Designing a go-to-market strategy for new markets
  • Prioritizing and segmenting target markets
  • Integrating frameworks to create custom expansion strategies

Watch course Trailer

Course Outline

Product Expansion and Market Entry Strategy
  • Introduction
  • What is Product Expansion
  • Types of Expansion
  • Dimensions of Product Expansion
  • The Ansoff Matrix
  • Review Product Positioning
  • Analysing the Company Strategy
  • Developing an Execution Channel
  • Understanding the Marketing Environment
  • Understanding Customer Behaviour
  • Market Segmentation
  • Repositioning
  • Final Note

Meet your Facilitator(s)

Toyin Voldo

Senior Product Manager Jira

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Course thumbnail: a globe on a map
₦20,000
₦35,000
$20
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What is included

50 mins of self-paced content
13 Lessons
Quiz
Downloadable Resource
Certificate of completion

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