Product Expansion and Market Entry Strategy

The goal of building every digital product is to see users adopt it at a scale and see it successfully grow into other markets, but this is easier said than done, like most product teams and founders have found out, expansion is hard but doable once you have an equipped team.

This course equips you with the insights and framework you need to drive successful product expansion and enter into new markets.

SKILLS YOU WILL LEARN

• Defining and explaining product expansion
• Evaluating market, customer, product, and geographic expansion
• Using the Ansoff Matrix to build expansion strategies
• Assessing organizational readiness for expansion
• Designing a go-to-market strategy for new markets
• Prioritizing and segmenting target markets
• Integrating frameworks to create custom expansion strategies