Fintech Product Launch Guide

The Fintech sector in Africa is expected to reach a market cap of $65 billion by 2030 as more startups continue to find innovative ways to solve the continent’s critical financial problems, such as payment, banking, cross-border remittance, and many more. 

With more innovative products launching daily, it’s become more important to pay closer attention to product launch strategies to help build good momentum from the onset.

This course is a practical guide for launching Fintech products in Africa with actual case studies.

SKILLS YOU WILL LEARN

• Strategically segment users for fintech product success
• Differentiate and classify digital customer profiles
• Craft compelling positioning statements that resonate with target audiences
• Design effective go-to-market strategies tailored to fintech innovations
• Evaluate user behaviors and map impactful customer journeys
• Apply best practices for launching fintech products with real-world insights
• Analyze and optimize launch strategies to meet business objectives