Setting Up Analytics For Products

In early-stage startups, product managers often wear many hats. Beyond analyzing data, you’re expected to collaborate with development teams to set up analytics dashboards and define the key user events and metrics to track.

This hands-on course equips you with the skills to effectively set up product analytics, focusing on practical techniques and tools tailored for product managers.

SKILLS YOU WILL LEARN

• Define and use key product analytics terms.
• Set up Mixpanel dashboards for tracking and visualization.
• Track events to monitor product performance.
• Create user cohorts for behavioral analysis.
• Use properties to segment and filter user data.
• Apply analytics strategies through a fintech case study.
• Optimize user engagement using data-driven insights.